Marc English : Design

09 VIA313


Another deep dive. This time, it’s a local pizzeria, and they are going brick and mortar. Coincidently, I met the owners on the second day they were open. It was late and I was hungry, and I spied their trailer. Detroit-style pizza in Austin?

When I got the call, a couple years later, it wasn’t from the owners, but from an investor who knew my work.

A year spent digging deep into Detroit and what makes Detroit-style pizza a thing. Days in the Motor City observing and understanding what made and what makes the Motown a great town. Take in a tour of the Ford Rouge River plant to understand how mechanization Made America — and in turn, that same process of development and marketing was used to make Motown Records.

Then, create a Detroit play-list, to crank up while working: Iggy, Marvin Gaye, MC5, Jackson 5, Supremes, Martha & the Vandellas, the Temptations, White Stripes, and so much more.

Then OVER-deliver. Primary logo, secondary logo, and at least a half-dozen more. Custom type design. From copywriting taglines and text, to package design and hand-stamped and hand-numbered menus and coasters, to hand-painted walls, interior design, signage, guitar picks, mechanics rags, metal VIP cards, and even placemats for kids to crayon. A year in the making, as finely tuned as any of Motown’s hits. I’ll bet you did not know that Gordy Berry, founder of Motown Records spent a year or so working in a Ford factory. He then applied some of those same principles to song- and hit-making. Dress for success. Hire the best: song-writers, singers, musicians, costumers, dance instructors. There’s a reason why Motown records was called “Hitsville USA.” Us? We’re just trying to maintain street cred.

The best mechanics anticipate the needs of the driver. We over-deliver when we anticipate the needs of our client, before they even realize them.

VIA 313 jumpsuit VIA 313 neon sign VIA 313 Cold Drinks sign VIA 313 interior walls VIA 313 interior fence VIA 313 interior VIA 313 menu cover VIA 313 menus VIA 313 kids placemat VIA 313 coasters VIA 313 hat VIA 313 rag VIA 313 website VIA 313 website VIA 313 website VIA 313 website VIA 313 website VIA 313 website VIA 313 website VIA 313 mood board VIA 313 type VIA 313 type VIA 313 logo VIA 313 lettering VIA 313 pizza boxes